Data Controller

The data controller responsible for processing your personal data is AITHERNAL P.S.A., located at Mikołaja Kopernika 5/6, 00-367 Warsaw, Poland. The company is registered under KRS number 0001142578, NIP 8971946356, and REGON 54036389400000. For any inquiries, you can reach us at LM@AITHERNAL.COM.

Categories of Personal Data Collected

Depending on your interaction with our services, we may collect the following personal data:

• Email address (e.g., when subscribing to our newsletter)

• Other data you voluntarily provide through our website

• Information collected via cookies and similar technologies.

Purposes and Legal Bases for Processing

For website visitors:

• Newsletter Subscription: To send newsletters based on your request, under Article 6(1)(b) GDPR.

• Website Analytics and Optimization: To analyze and improve website functionality, based on our legitimate interest (Article 6(1)(f) GDPR).

• Security and Stability: To ensure the security and stability of our website, based on our legitimate interest (Article 6(1)(f) GDPR).

• Legal Claims: To establish, exercise, or defend legal claims, based on our legitimate interest (Article 6(1)(f) GDPR).

For social media followers (e.g., Facebook, LinkedIn, Instagram):

• Brand Promotion: To promote our brand and services, based on our legitimate interest (Article 6(1)(f) GDPR).

• Communication: To respond to messages and inquiries, based on our legitimate interest (Article 6(1)(f) GDPR).

Data Collection Methods

We collect your personal data directly from you when you:

• Visit our website

• Follow or interact with our social media profiles

• Subscribe to our newsletter

• Contact us through available communication channels

Data Retention Periods

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected:

• Consent-Based Processing: Until you withdraw your consent.

• Legitimate Interest: Until the interest no longer exists or you object to the processing.

• Cookies: Until they expire or are deleted from your device.

We regularly review our data retention periods to ensure compliance with the GDPR’s storage limitation principle.

Data Sharing

We may share your personal data with:

• Service providers supporting our operations (e.g., accounting firms, legal advisors)

• Cloud service providers and software tools (e.g., Microsoft services)

• Hosting providers

• Marketing tool providers

In certain circumstances, we may disclose your data to public authorities if required by law.

Your Rights Under the GDPR

You have the following rights regarding your personal data:

• Access: Obtain confirmation and access to your personal data.

• Rectification: Request correction of inaccurate or incomplete data.

• Erasure: Request deletion of your data under certain conditions.

• Restriction: Request restriction of processing under certain circumstances.

• Data Portability: Receive your data in a structured, commonly used format and transmit it to another controller.

• Objection: Object to processing based on legitimate interests or direct marketing.

• Withdraw Consent: Withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

• Automated Decision-Making: Not be subject to decisions based solely on automated processing, including profiling.

To exercise your rights, please contact us at LM@AITHERNAL.COM. We may need to verify your identity before fulfilling your request.

International Data Transfers

We strive to process your personal data within the European Economic Area (EEA). If data transfer outside the EEA is necessary, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

Updates to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on our website with the updated effective date. We encourage you to review this policy regularly.

Contact and Complaints

If you have any questions or concerns about this Privacy Policy or our data processing practices, please contact us at LM@AITHERNAL.COM. If you believe your data protection rights have been violated, you have the right to lodge a complaint with the relevant supervisory authority. In Poland, this is the President of the Personal Data Protection Office (UODO).

Cookies and Similar Technologies

Use of Cookies

Our website uses cookies and similar technologies to enhance user experience. Cookies are small text files stored on your device that help us understand user behavior and improve our services.

Types of Cookies We Use

• Analytical/Statistical Cookies: Help us understand how users interact with our website by collecting anonymous information.

• Marketing/Remarketing Cookies: Allow us to deliver personalized advertisements based on your browsing behavior.

Information Collected by Cookies

Cookies may collect the following information:

• IP address

• Browser type and settings

• Device information

• Pages visited and time spent

• Referring URLs

• Location data

Cookie Duration

We use:

• Session Cookies: Temporary cookies that expire when you close your browser.

• Persistent Cookies: Remain on your device until they expire or are deleted, with a maximum duration of 2 years.

Managing Cookies

Upon your first visit, we will request your consent to use non-essential cookies, in compliance with GDPR and the ePrivacy Directive . You can manage your cookie preferences through your browser settings or our website’s cookie management tool. Please note that disabling cookies may affect the functionality of our website.